Archive for October 13, 2010


Registration is now open for NABJ’s Saturday, October 16th Media Institute. This will be a day-long Media Institute at the NABJ National Office (in College Park, MD) with two tracks: 1) for Entrepreneurs and 2) for Public Relations Professionals.

Attendees can create a “tailored-made” experience and attend the track of their choosing or partake of both.

The cost for the day is $99.

Here is the registration link and below please find the full schedule and workshops.

Additionally, the day will culminate with a joint mixer with NABJ, the Public Relations Society of America and other Minority PR Professional Groups at Black Fox Lounge, 5:30- 8:30 PM.

TO REGISTER: https://nabj.site-ym.com/events/register.asp?id=124772

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Saturday, October 16, 2010
8:00 a.m. – 5:00 p.m.
Media Institute:
It’s All About Business:
Entrepreneurship, Public Relations and Hot Button Issues

Knight Hall, University of Maryland, College Park

This day- long conference organized by NABJ’s Associate Members’ delegation, the Maryland/District of Columbia Minority Supplier Development Council (MSDC) and The Brooks Business Report® will feature two intensive professional development tracks for media and business professionals.

The Entrepreneur Track will focus on entrepreneurial training for business owners growing their enterprises, and journalists and media professionals who are passionate about new ideas, and want to be self empowered.

The Media Professionals Track will focus on the direction of the public relations sector and trends in the industry for PR practitioners of color.

Attendees are welcomed to create a tailored-made conference experience by attending workshops from both tracks throughout the day.

SCHEDULE-AT-A-GLANCE

Schedule subject to change.

8:00 – 8:45 A.M. – Registration & Continental Breakfast

8:45 – 9:00 A.M. – Welcome and Opening Remarks

9:00 – 10:00 A.M. – JOINT PLENARY SESSION
STOP SELLING WHAT YOU HAVE. SELL WHAT THE CLIENT WANTS

10:00 – 10:15 A.M.- BREAK

10:15 – 11:15 A.M. – FIRST SESSION

Entrepreneur Track
WRITING THE WINNING BUSINESS PLAN
BANKING YOUR BUSINESS IDEA
THE BROOKS BUSINESS REPORT® PRESENTS GROWTH STRATEGIES FOR WOMEN BUSINESS OWNERS OF COLOR

Media Professionals Track
Let’s Talk Business: Independent Practitioners Share Advice on How to Be Your Own Boss
Career Makeover: Breaking Into Public Relations
11:15 – 11:30 A.M. – BREAK
11:30 – 12:30 P.M. – SECOND SESSIONS
Entrepreneur Track
USE VIDEO ONLINE TO INCREASE AWARENESS AND SALES

SO YOU HAVE A WEBSITE. NOW WHAT? SOCIAL MEDIA
Media Professionals Track
Make Technology Work Better For You: 10 Search Engine Optimization Tactics for Public Relations Professionals to Get Out in Front
Taking It Back Ol’ School: How to Pitch to Local TV and Print Media Outlets

12:30 – 1:30 P.M. – LUNCH – Reporter’s Roundtable
1:45 – 2:45 P.M. – THIRD SESSIONS
Entrepreneur Track
WHAT IS A CERTIFIED MBE AND WHY DOES CORPORATE AMERICA CARE?

WHAT THEY DON’T TELL YOU ABOUT SELLING TO THE GOVERNMENT
GROWING YOUR BUSINESS GLOBAL

Media Professionals Track
Paying It Forward: Building up Your Brand by Doing Good
Approach With Caution: Building Relationships with the Digerati

2:45 – 3:00 P.M. – BREAK

3:00 – 4:00 P.M. – FOURTH SESSIONS

Entrepreneur Track
GET CONNECTED TO AMERICA: BROADBAND OWNERSHIP OPPORTUNITIES
BUILD AND GROW A PROFITABLE MEDIA AND COMMUNICATIONS BUSINESS

Media Professionals Track
Politics Powered by PR: A Case Study in Public Relations, Social Media and the age of Obama

Tapping into Your Talents & Gifts for a Rewarding Career in Public Relations

4:00 – 4:15 P.M. – BREAK

4:15 – 5:00 P.M.- CLOSING SESSIONS

Entrepreneur Track
NETWORKING AROUND THE BELTWAY

SUCCESSION PLANNING AND EXIT STRATEGIES

WINNING STRATEGIES FOR BASIC COMMUNICATION

Media Professionals Track
Lights, Camera, Scandal: How to Respond to Unwanted Media Attention in today’s Celebrity Driven Culture
New Word Communications Order: Real Life Success with Social Media

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5:30 p.m. – 8:30 P.M.
Joint Mixer with PRSA, and Minority PR Professional Groups
Black Fox Lounge, Washington, DC

This mixer surrounds this year’s PRSA International Convention which kicks off nearby that weekend. Come partake in this networking event with other media related professionals of color.