In collaboration with Spotted MP, Capitol Communicator 

and ZilYen – Capitol Communicator’s Exclusive Branding Sponsor presents:

Event Description

You can spot an oxygen-deprived brand a mile away, right? Mary van de Wiel (New York based Chief Brand Therapist and Founder/CEO of Zing Your Brand) calls that a serious brand issue. Let’s face it, every person and organization has brand issues. But if they’re serious enough, they’re going to get in the way of your business success. If you’re concerned you have a Dead Brand Walking on your hands, it’s time to lighten up, resuscitate the pulse of your brand and have more fun in 2011.

After this intensive roll-up-your-sleeves breakfast seminar, you’ll find out exactly what your customers are craving.  Plus you’ll walk away with laser-focused strategies that will help you rethink your brand, transform your business, boost your bottom line and knock the socks off your competition.  When your brand has that special spark, you’re in the money. Without it, you’re toast. (Your brand won’t sell a thing if it ain’t got that zing!)

To sign up, go to



8:00 AM-8:30AM Registration/light breakfast/networking

8:30AM-9:30AM Program

9:30AM-10:00AM Q&A/Networking

10:00AM End of Program

BIO ||  Mary van de Wiel (aka Van)

Best known for her individualistic expertise when it comes to coaxing out the real power in brands to spike the bottom line, Mary van de Wiel (aka Van) is Founder and Chief Brand Therapist of Zing Your Brand & Co., a New York-based creative brand consultancy. Dubbed Master Provocateur, Van brings a highly-eclectic perspective to branding whether as weekly host of NY Brand Lab Radio, leading the NY Brand Labs, speaking, consulting, blogging or producing the Brand Reinvention Summit. For 15 years, Van ran her own global branding shop with offices in New York and Sydney, Australia with Fortune 500 clients across four continents. She’s a weekly contributor to Dan Schawbel’s Personal Branding Blog, has written for and been featured in Investor’s Business Daily, Reuters and Entrepreneur Magazine. She is the author of soon-to-be-published Dead Brand Walking: A Brand Therapist’s Viewpoint. Craving to create a bigger, bolder and more provocative brand and spike your bottom line? Go to to download a free audio. Follow her on twitter @maryvandewiel.


Contact Maurisa Turner, or Paul Duning, for sponsorship opportunities


Continental breakfast of muffins, pastries, coffee, tea and juices will be provided. Mount Vernon Square is the closest metro stop on the Red line. Street and metered parking is available. There is also a public underground parking garage right below Busboys and Poets, validation is not provided. The Marc Parc lot directly across from Busboys and Poets is open Monday through Friday from 6 AM to 7 PM.

Parking is $10 during the day.