Tag Archive: social media

Many thanks to Blaise Lucey, Senior Content Strategist at Bit.ly for the invitation!!  #Mwah
– Rae


If you’re spending a lot of time building up your audience across social channels, targeting SEO keywords, and building an email list, you probably have a pretty good idea of your audience’s overall size.

But how much of that audience is engaged with your day-to-day content? And how many people do you reach if you spend money to promote your ads and connect with a paid audience? Most importantly, how do you build an attribution model that gives you the visibility you need into every channel?

Join AdRoll and Bitly for our webinar, “Trackology: Social Media, Paid Audiences, Attribution – Measuring Your Paid Ads & Your Paid Audience” on Thursday, October 27 at 2pm EST to find out!

We’ll cover:

  • The difference between paid and organic audiences
  • What audiences you can target with paid ads on different channels
  • How to build an attribution model and how AdRoll built one internally




Can’t attend? You should still register! We’ll send out the recording to all registrants after the webinar.


Optimize Twitter for your business or personal brand in MediaBistro’s online class,

Twitter Marketing Boot Camp, starting October 12.

You’ll launch your Twitter strategy, create a meaningful brand, and connect with a new audience with Lauren Dugan (AllTwitter), Dave Larson (TweetSmarter), and Leo Widrich (Buffer).

Twitter Marketing Boot Camp
Tweet your brand to reach influencers, build followers, and market your businessEveryone, from international celebrities (@LadyGaga) to major brands (@Starbucks) and news organizations (@NYTimes), is using Twitter to engage with fans, facilitate customer care, and distribute news. Twitter has 300 million users, which means that your audience is there, with or without you.
>> read more
Twitter Marketing Boot Camp
click to learn more and register Date: 4 weeks, October 12 – November 9.  Chats Wednesdays, 9-10 pm ETLocation: Online
Price: AG GUILDMember: $225. Nonmember: $250
(After October 5: AG GUILDMember: $325. Nonmember: $350)
About the instructor
Instructor Lauren DuganLauren Dugan is the editor of AllTwitter, a mediabistro.com blog covering all news and features related to the emerging social media phenomenon that is Twitter. Working as the editor of AllTwitter, Lauren keeps her ear to the ground and is among the first to report breaking Twitter news. She also provides commentary and analysis of Twitter trends, flubs, and its future. She has built AllTwitter from a fledgling site to become the largest Twitter-specific resource on the web.

Monetizing Social Media

Gamify • Mobilize • Optimize • Monetize
October 20-21, 2011 | San Francisco

Register & for more information




Make money through social media.

Following the overwhelming success of the inaugural event in New York, Socialize West unites business leaders in gaming, virtual goods, mobile, marketing, and media for two days of learning, connecting, and sharing about all things social. Attendees come to Socialize for the real-world insight that our unique blend of industry heavyweights, business visionaries and results-oriented practitioners bring to the table.  Through two days of comprehensive sessions, focused discussion and diverse perspectives, you’ll learn how all the social media pieces fit together to create a unified business strategy.


Customize your experience.

Offering four core themes, Socialize gives attendees plenty of options. Choose the tracks most appropriate to your company’s business objectives, tactics, or channel activities:

  • Gamify. Social games keep getting hotter: the virtual goods market will surpass $2 billion in 2011
  • Mobilize. The social web has gone mobile: lessons for social sharing, search, browsing, and networking
  • Optimize. Learn how to effectively track and measure social media campaigns
  • Monetize. At the root of all these topics, uncover key revenue drivers: content, apps, and more


Socialize is about results.

This event delivers up-to-the-minute social media techniques, methods, and processes to teach you how to successfully enable customer-facing revenue generation strategies that tap the power of social media when you return to your office. Socialize is designed to educate individuals whose firms are just beginning to conquer social media as well as corporations who wish to enhance their social media presence and expand their campaigns. Building cost-effective engagement models with measurable ROI is what Socialize is all about. 

Use social media to market your business

Social Media Marketing Boot Camp is an online conference and workshop.

Discover how to use social media tools and create effective content strategies to build your fans quickly and increase your business. Create and implement a social media strategy, track results, and get feedback from advisors and peers.

How does this work?

This is an innovative online conference and workshop that bridges the best of conferences and online learning:

  • Keynote speeches by world-class social media pioneers, with interactive Q&A sessions.
  • Practical how-to sessions that show you how to put big ideas into immediate practice.
  • Homework designed to get your social media strategy up and running quickly.
  • Peer interaction: Work closely with a small group. Get feedback from an advisor. And make meaningful connections with the entire attendee roster.

By the end of the online conference & workshop, you’ll have:

  • A comprehensive social media marketing strategy in place across various sites and platforms, including a content strategy and monitoring tools in place to track traffic, engagement, and conversion to sales.
  • Plus you’ll get ongoing guidance from the boot camp instructors and facilitators, special guests, and peers in your small group sessions.
  • Most important, once your social media strategy is in place, you’ll get feedback from your audience, users, and clients.

Your Conference Leader

Jennifer LindsayJennifer Neeley (@jennifered) is the Conference Leader for mediabistro’s Social Media Marketing Bootcamp, identifying keynote speakers and collaborating with Education and Events Director Carmen Scheidel on programming. Jennifer is a leading Social Media Management Consultant, currently working with a number of clients including the Iraqi Elections Commission. She is working in her second book, this time about Generational Marketing. Her radio program, The A-List, which is featured on BlogTalkRadio and iTunes, continues to break listener records. Jennifer is a two-time Emmy-nominated new and emerging television news media pioneer. Jennifer earned her Masters Degree in Journalism from Columbia University and holds a Bachelors Degree in English from University of California Berkeley.

Register now and get a free gift worth $149!